About us
Software should fit your business, not the other way round
Optima Platform is the bespoke digital arm of Optima Online Solutions: one partner for the platform your customers see and the systems running behind it.
South Yorkshire
based, working UK-wide
6 specialisms
under one roof
1 working day
to every reply
Direct access
to the people building
Our story
Most businesses run on a patchwork of tools that were never designed to work together
A website from one supplier, a booking system from another, spreadsheets in between, and a team spending hours every week copying information from one place to the next. Optima Platform exists to replace that patchwork with one system designed around the way your business actually works.
Without Optima
Disconnected tools, duplicated work
- Information re-typed between systems
- Enquiries slip through the gaps
- Nobody sees the full client journey
With Optima
One joined-up platform
- Everything in sync, automatically
- Every enquiry captured and followed up
- The whole client journey in one view
That's why we're deliberately end-to-end: strategy, design, development, search, analytics and ongoing support from one accountable partner, so nothing falls between the gaps.
Real people, building real systems
Who you'll work with
You talk to the people who build your system
No account managers, no handovers, no “I'll check with the technical team”. From your first conversation to long after launch, you deal directly with the people designing and building your platform.
- One point of contact who knows your business and your build
- Decisions explained in plain English, never jargon
- Honest answers - including when something isn't worth building
Our principles
What we stand by
Bespoke by default
No templates, no plugins held together with tape - every system is designed around your business.
One partner, end to end
Strategy, design, build, growth and support from a single accountable team.
Built to remove admin
Every project is judged by the hours it saves and the enquiries it converts.
Plain-English process
Clear milestones, honest timelines and no jargon - you always know where things stand.
Technology
We code in anything
We're not tied to one framework or vendor. We choose the right tools for your project, your budget and the team who'll live with it.
Web & frontend
- React
- Next.js
- Vue
- TypeScript
Backend & APIs
- Node.js
- Python
- PHP
- Laravel
- Django
- .NET
- REST & GraphQL
Mobile apps
- React Native
- Flutter
- Swift
- Kotlin
Data & databases
- PostgreSQL
- MySQL
- MongoDB
Cloud & AI
- AWS
- AI & OpenAI integrations
- Automation platforms
…and whatever else your project needs.
The technology serves the goal, never the other way round.
Work with us
Let's talk about what you're building
Tell us about your business - no pitch deck, just a useful conversation and honest advice, free of charge.